Biography

I specialize in bridging the gap between high-level marketing objectives and high-performing editorial execution. As a Director and hands-on Creator, my philosophy is simple: content isn't just noise; it's your most valuable asset. My Expertise & Focus My dual role requires balancing creative vision with analytical rigor. I focus on: Content Strategy & Direction: Developing and executing comprehensive editorial calendars, style guides, and distribution plans that align directly with business KPIs (MQLs, traffic, conversions). Team Leadership: Managing and mentoring internal and external content teams (writers, designers, videographers) to ensure quality, consistency, and on-time delivery. SEO & Audience Growth: Using deep keyword research and technical SEO best practices to establish domain authority and consistently capture organic search traffic. Hands-On Creation: I still get in the trenches! I write high-impact long-form blog posts, craft engaging email campaigns, and produce short-form content.